Martin Lowenthal Visions | TFP Intro
What is a TFP/TFT shoot.
TFP (Trade/Time For Pictures/Portfolio) or TFT (Trade For Time) means that a model and a photographer work together free of charge to create professional image material. The model will receive all processed and full sized image files on a CD or shared folder including personal print rights release form.
TFP is a reasonably equitable exchange of services that will benefit everyone involved. If the proposed photo shoot is NOT of interest to you and would not want it shared publicly, please do not agree to participate as you may be unhappy in the end.
So how does it all go?
First we will get in touch and talk about ideas and concepts. We will then select from my projects ( I have many projects based on expanding my skill set and experience). Before the shoot, you will need to sign a model release form. The shoot will usually takes about 1-3 hours. After the shoot, I will upload the proofs for review and selection. The images that you select are not guaranteed to be edited, but will be used to help me understand what you like best.  I will start retouching and post processing of the best images which might take up to 14 days. When I'm done, the model will receive a link to a shared folder or a downloadable online gallery containing the processed image files. 
Edited photos will be delivered in a web/social site-based low resolution format (with my watermark) and in a Hi resolution printable format (without my watermark).
Commissioned work will always come before TFP editing. I will do my best to get you photos within a timely manner or communicate with you about the delay.  I will provide between 1-5 photos to edit that I choose from each look. If I choose to edit more, I will give them to you as well. 
I do not release unedited, original photos. All parties involved in the shoot expect (and have the right) to have fully edited, quality photographs. The selection of photos to be edited is up to me.   
Some of my TFP projects involve nudity.  There are several types of nudity in photography (see explanations nudity types here) but I usually do implied, hidden, sheer or arstic  styles accompanied by creative post production design.
Please contact me for visual samples. 
What to bring? 
  • Clothing and accessories will always be discussed in before the shoot. 
  • Your music is always welcome.  
  • Walking shoes (if we are shooting outside and there is rough terrain like the desert)
  • Basic make-up if there is no MUA on the shoot.
  • Your favorite skin treatment like lotion, baby oil, etc. Its always good to have but might not be used.
I'm not exactly the typical supermodel.
No problem. Let me take care of discovering and capturing your interesting sides. Everybody has something that might be interesting for others.
Rights to the Photos
It is the law in most countries that photographs are the property of the photographer. The model may have the right to have some say in how they are used, but the photographer is the primary rights-holder. Most TFP releases provide that the model may only use the photographs for self-promotion and may not sell or re-license them. However, some models, especially models who are already under contract or hope to submit photographs to a specific user, will specify that certain uses (for example, print use of nude shots) are not allowed.
What CAN the model do with the image files?
The model CAN:
  • Have prints made for personal use and self promotion
  • Create a look book
  • Use them on a personal website
  • Use them on social media sites
  • Submit photos for model contests


With prior consent from MLV:


  • Have published in magazines
  • Use in marketing such as fliers, advertising, or marketing.

*Any published pictures (online and printed) must have photo credit given to me.

What CAN'T the model do with the image files?
The model can NOT:
  • Sell image files, prints or any products made of the picture material
  • Transfer any royalty, print or copy rights to anybody
  • No one may alter, edit, crop, or change my photos in ANY MANNER.
  • Post, share publicly, or publish the proofs.
  • Use images to promote a company, product, or any 3rd party entity


So basically it is for personal use only. All commercial rights remain with the photographer. 

*Photos can be used for other purposes with my prior consent  (Martin Lowenthal). 



Why do you use watermarking.
A watermark is a visible embedded overlay on a digital photo consisting of text, a logo, or a copyright notice. I use them as a form of image protection, branding, and to ensure photo credit. Watermarks are used widely online because meta data (information about the photo included in the image file) and text credit can be easily discarded and it discourages people from using the image unlawfully. I do not watermark the printable versions of the images  given to the you and are not for sharing online. 
Release form 
A signed release specifying what the model is to receive as their compensation in the form of digital images. This protects both the photographer and the model by making their rights and obligations clear to each other. I am open to discussion and revision of these terms BEFORE the photo shoot, never after.
A side note
Probably the most common complaint about beginning models doing TFP is that they are unreliable and sometimes don’t show up for scheduled shoots. The usual reply to a complaint of this sort is that since the model’s not getting paid, she doesn't have a real obligation to the photographer. This is, bluntly, wrong. The photographer has committed to the shoot. If they did not believe that they were going to have a shoot with that model at that time, they could have scheduled something else. A no-show model represents time and opportunity wasted, and both of those have a very real monetary value. Models with reputations for dependability get callbacks and referrals: models who don’t, don’t. 
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