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"What is a comp card?" is usually the first question I hear when I address the topic with an actor. Which is surprising, given what a great marketing tool it can be. Comp card is short for composite card, which is used by actors and models for commercial print auditions and self-promotion. The size I prefer is 6”x9”, with a headshot on the front and 3-5 images on the back. The purpose is to show as much variety as possible, so the casting director can envision you as different types. Ideally the images on the back should look like tear sheets from magazine ads.
Comp cards are NOT just for models- every actor should have one as well. Generally, a model’s comp card is editorial (like a spread in Vogue Magazine), while an actor’s comp card is lifestyle (talking on a cell phone or hailing a cab). Fashion work is reserved for models, but there’s a ton of print work for actors. Advertisers are always looking for attractive, everyday people to sell their products. Click here to see day rates for print work, specifically for actors and "real" people.
A comp card is an important resource in addition to a headshot. It allows you to introduce yourself to industry professionals in a much more diverse way than with a headshot alone. If you’re looking for a commercial agent, submitting with a comp card will give you a much better chance of meeting them, because you’re showing them a variety of looks. They’ll see you as significantly more likely to book a job, be it print or on camera. If you already have a commercial agent, a comp card will allow them to submit you for print work as well as on camera and voice overs. It opens up an entire new avenue to generate income.
- See more at: https://www.jordanmatter.com/photography/comp-cards/what-is-a-comp-card#sthash.cQYwrbG3.dpuf
Remember, print work is not just for models. This rate sheet will give you an idea of the work available to performers with acting comp cards. This information is provided by www.IndependentModeling.com.
Definitions here cover model job types as defined by a primary market such as New York. These are suggested rates, and it is up to the company and the model to agree upon a rate for the job. Please use these rates as a guideline of the different scales of pay between types of modeling work. With the changes going on in the modeling industry, these definitions and rates are by no means set in stone. Use our interpretation as a guideline only, as the model job type definitions and rates may be different from market to market. These definitions and rates are common knowledge in large markets such as New York City and secondary markets such as Miami.
Commercial print model have an "average person" look that consumers can relate to. A lot of commercial print work is used for printed ads and other forms of advertisement.
$75.00 to $150.00 per hour. Day rate $400.00 to $950.00
Essentially the same as commercial print, using a "real person" look, but featuring a product or line of products.
$100.00 to $200.00 an hour and up. Day rate $500.00 to $1,200.00 and up.
Models who model swimwear must be in great shape. Because this is specialized it commands higher rates. Think twice about doing this for free, as the potential to exploit you is there and you are worth more than nothing.
$500.00 to $2,500
This is a rapidly growing area of modeling, as advertisers have realized that there is a big demand for models that the average consumer size 10 and over can relate to. If you are a plus size model, look into this. Plus size print modeling is normally catalog and commercial print, but can apply to editorial and other kinds of print, too.
$100.00 to $200.00 an hour. Day rate $500.00 to $1,000.00
Very specialized modeling, the demand is not too high, so the jobs demand high rates as parts models must take extreme precautions to protect their assets. For example, a hand model would avoid doing dishes and any harsh work with their hands, and some wear gloves to make sure that their hands are in prime condition.
$300.00 to $500.00 per hour. Day rate $1,000.00 to $10,000.00
If you are a minority such as Hispanic, African American, or Asian, this type of modeling does not pay more, but the market is growing, and it presents more opportunities for the independent model. Demographics of a market will be a large factor to determine your marketability as a model.
Fit models work with designers and model their clothes for them. This kind of work is common in large markets and fashion capitals. This kind of modeling requires patience and endurance, as there are long periods of standing as garments are adjusted on the model. Fit modeling is a great way to get your foot in the door for other types of modeling, however, as you will get a chance to get to know the designer.
$150.00 per hour and up.
Promotional modeling is the lowest paying modeling job, with rates below that of even editorial print. Models are hired by night clubs and companies like alcoholic beverage brewers to work events. Many models make a living doing this, as a day rate over $100.00 is common. Promotional models usually do not need the skills and qualifications that trade show and convention model do.
$12.00 to $30.00 per hour, for at least four hours. Day rate $100.00 to $200.00
A lot like promotional modeling, but usually manning a booth at a trade show and requiring models with good people skills. For promotional models, the "next level".
Day rate $200.00 to $500.00
These are "trade shows" that require refined, trained models to do presentations and promote the company, usually from a large booth or exhibit area that the company has set up. Models with acting experience, a mastery of more than one language, and the ability to use presentation aids such as ear pieces, radio transceivers, Teleprompters, video projectors, computers, and laser pointers are cut out for this work. The pay is great, but so is the responsibility. As you can see, the education requirements and the skills needed are way above that of a promotion model or a trade show model, and these models often have years of specialized training, trade show experience, and college degrees. These models have to be approachable, smart, and witty, as well as have a professional business look. The top level of event modeling. These jobs are often offered in large markets.
Day rate $1,000.00 to $4,000.00
- See more at: https://www.jordanmatter.com/photography/comp-cards/actor-comp-cards/acting-comp-cards/#sthash.e0VTH09M.dpuf